On Translation of Automobile Brand Name from the Perspective of Eco-translatology

Automobile brand name, as the representative of the automobile enterprises, plays an important role in the transmission of auto enterprise culture and in automobile products sales. With the rapid development of China ’s economy and the continuous improvement of people’s living standard, people’s demand for cars continues to heat up. From the perspective of Eco-translatol?ogy, this paper analyzes automobile brand name translation with examples from multi-dimensional transformation translation method, hoping to contribute to studies on automobile brand name translation and to provide reference and enlightenment for fu?ture translation practices.