A Study of Car Advertisements from the Perspective of High-context and Low-context Communication

The cultural context is particularly important in the field of intercultural communication,and Hall's theory of high-context and low-context cultures is the most typical in the study of cross-cultural communication.Studies of high and low context cultures will help us better understand distinctive ways of communication in different situations and achieve smooth cross-cultural communication.Based on Hall’s theory of high-context and low-context cultures,this paper takes the car advertisements as examples to analyze the differences in languages of high and low context cultures,in an attempt to highlight the characteristics of high and low context communication.